What

CheTesta offers functional neuromarketing services to achieve your business goals! We study marketing campaigns based on scientific criteria, taking into account sophisticated indicators and no longer solely and exclusively based on the consultant's experience or on presumed current trends. In our consultations there is never a lack of data on human behavior, brain reactions and decision-making processes.

Marketing plan

Do you want to turn your idea into reality and bring it to the market? Do you want to execute your marketing strategy over a given period?

Writing a marketing plan requires an in depth study of the sector, competitors and market potential. This allows you to develop an effective plan to launch your new idea and bring it to market. Starting from vision and mission, passing through marketing mix and swot analysis, we propose a personalized brand strategy based on a competitive advantage!

This service is perfect if you need a strategy for your company

Digital strategy

Do you want to improve your online brand positioning and sell more?

Online channels (website, social network, email, etc.) are very effective means for companies. Among the main activities we include: digital advertising, SEO, email marketing, affiliation, social media marketing, mobile marketing.

Furthermore, neuromarketing makes your presence on the web even more effective, thanks to the study of the best graphic, photographic and video graphic elements.

This service is perfect if you want to improve your online presence

Brand identity

Do you want to analyze your brand through brand image measurement?

Neuromarketing allows you to conduct sophisticated studies on your label, logo and/or campaigns! It’s possible to combine rich data and biosensors in order to analyze human behavior, brain reactions and decision-making processes. Make sure your brand has a good emotional impact and promotes memorization mechanisms!

This service is perfect if you want a memorable brand

USER EXPERIENCE

Do you want to be sure that your website works well?

It is not enough to have a website, it is not enough to fill it with useful content: it is necessary that these are functional to the navigability of users. We analyze user behavior while browsing a site or a landing page in order to improve the user experience, encourage clicks and online conversions!

This service is perfect if you want a site that performs well and converts

PACKAGING

Do you want to know if your packaging arouses positive emotions and attracts customers?

A packaging must capture attention (through visual salience) but also it must intercept the user's map of meanings in order to be effective also from memorization’s point of view. We analyze customer reactions to various types of packaging. This allows you to improve the existing packaging or create a new one, studying the answers on the components that identify it: visual elements (shapes, colors, lettering, texture, background, visual context) as well as the meanings that derive from them.

This service is perfect if you want to optimize your packaging

Coaching

Would you like to find out about neuromarketing?

Chetesta offer our knowledge at the service of our customers and their team. We propose training courses (one to one and/or one to many) designed to improve corporate communication. Not just about digital strategies…

The application of neuroscience and the principles of behavioral economics makes it possible to analyze alternative behavior and business models. An example? promote resilient communication within the company and encourage work environments based on common values.

This service is perfect if you want to learn more about the discipline of neuromarketing and behavioral economics.

Brand identity

Hai mai analizzato la tua etichetta, il tuo logo o le tue campagne attraverso input sensoriali?

Gli strumenti di neuromarketing permettono di rilevare le risposte inconsce dei clienti, in seguito alla rilevazione di questi stimoli è possibile migliorare l’impatto emotivo nonché favorire meccanismi di attenzione.

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Coaching

Resta informato sugli ultimi trend di mercato e conosci le più innovative strategie di marketing.

Mettiamo a disposizione le nostre conoscenze e competenze al servizio dei nostri clienti e del loro team. è possibile formulare percorsi di formazione personalizzati, one to one o collettivi, sui vari argomenti: marketing integrato, web marketing, social media marketing, neuromarketing.

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